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Breathe New Life Into Your Blog

Presenter:
Christina Inge
Moderator:
Jennifer Kelly
Broadcast:
Thu, May 21, 2015, 12pm ET
Length:
60 minutes
Rating:
This online marketing seminar received 3.5 star(s)
Top

Not only is blogging vital for SEO, but it's also a key driver in customer engagement and a great way to share company messages. An effective blog helps you stand out from the crowd of lackluster blogs and be a content marketing rock star. Every year, we all resolve to blog more, get more leads from our blogs, or write better content—but let's face it, blogging consistently is no easy task.

In this PRO seminar, you'll learn the secrets of making your blog better than ever. From getting more people to read your posts to proving the ROI of blogging with lead generation techniques, you'll walk away with ideas that will make your blog more than nice-to-have—it'll be a cornerstone of sales growth.

Presenter

Christina Inge is the founder and owner of thoughtlight, an agency that brings together content, web design, and events to engage audiences. She has led marketing and communications initiatives for emerging tech companies for the past decade, and taught digital marketing, development and strategy on the college level. Christina is the founder of the Boston Bloggers Meetup and holds an MS in Instructional Technology from the University of Wyoming and a BA in English from the University of Maryland.

Who Should Attend?

Content marketers, directors of marketing, social media managers, community managers, product marketers, and small business owners who are interested in stepping up their blogging game.

What Will You Learn?

At the end of this seminar, you'll be able to:

  • Create a blogging plan that sticks
  • Use SEO techniques to drive more readers to your blog
  • Measure and analyze your content to make your blog a lead generation engine
Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Web Content, Writing

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