PRO

The NEW New Rules of Marketing and PR for 2013

Presenter:: David Meerman Scott
Moderator:: Jennifer Kelly
Broadcast:: Thu., Jul 25, 2013, 12pm ET (9am PT)
Length:: 90 minutes
Rating:

Gone are the days when you could plan out your marketing and PR programs well in advance and release them to your audience on your timetable. It's a real-time world now, and if you're not engaged, then you’re on your way to marketplace irrelevance.

In this PRO seminar, David Meerman Scott will share what's NEW with marketing & PR. He'll discuss the importance of real-time marketing, as well as the ideas around Newsjacking—a concept he popularized and added as a new chapter in the 4th edition of his internationally best-selling book, The New Rules of Marketing & PR.

Presenter

David Meerman Scott is a marketing strategist, best-selling author, advisor to emerging companies, and a professional speaker on topics including marketing, leadership, and social media. He's an internationalist, having delivered presentations in 37 countries on six continents. He is a recovering marketing VP for two publicly traded companies and was Asia marketing director for Knight-Ridder.

Who Should Attend?

Marketers and PR professionals who are looking for ways to keep their programs timely, engaged, and relevant in this real-time world.

What Will You Learn?

How to apply Newsjacking and real-time marketing to your business
How to keep your marketing and PR programs relevant in this fast-paced, new media environment
Why being agile and having the ability to adjust can be an advantage over media buying power and size in growing your brand

Bonus!

As a special bonus with this PRO seminar, ten lucky winners will be chosen at random to win a free copy of David Meerman Scott's 4th edition of the international bestseller, The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. To qualify, simply complete the short survey at the end of the live Q&A session.

Integrated Marketing, Interactive Marketing, Management, Marketing Strategy, Marketing Tips, Public Relations

Register Now!

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Registrants & PRO Members

What Members Say About This Webcast

"My main job is not marketing - it's just part of what I do. I'm not trained in marketing – I've just picked it up throughout my career. But I found the information to be valuable, and I could understand and relate to what [David] was talking about. There were things I will be able to put to work immediately. Thanks for the opportunity."

"Full of relevant information and astonishing facts, this seminar will help us to better utilize our social media marketing and to better advise our clients on how to engage with their customers in real time, as well as how this will benefit both."

"Not to be missed! David is a great presenter who tells it like it is and offers useful and doable take-away tips and advice. He doesn't mince words and provides straight forward yet compelling arguments. Best argument/piece of advice: Stop Making Excuses! Just get out there and start using all the tools and strategies available. Also, develop your buyer personas, not advertising demographic profiles. All great stuff."