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- How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more. more
- Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express. more
- Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood—according to recent research. more
- See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more. more
- Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and attracting more talent? If so, you may want to consider an employee advocacy program. more
- What is the most highly rated social app in various countries around the world? To find out, researchers examined the global ratings of 1,493 popular apps. more
- YouTube Shorts—content pieces that are 60 seconds long or less—now consistently get more engagement and views on the platform than longer videos, according to recent research. more
- What major benefits are marketers reporting from the use of generative AI in their social media strategies? What are the top challenges they're facing? more
- This infographic explores how the concept of rhythm—building a relationship between different elements to create harmony—can be applied to social media content. more
- Consistent success with social media marketing is driven by understanding what's working and what's not. And for that, you need to know which key performance indicators to measure. more
- This infographic looks at how marketers are increasingly embracing lo-fi, authentic content and experiences over highly polished messaging. more
- Americans are becoming familiar with virtual influencers and considering purchasing products endorsed by those influencers, according to a recent survey. more
- Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more. more
- Why do so many brands post content on social media that taps into nostalgia? This infographic explores this trend and looks at how you can go old school with the pieces you post. more
- People in South Africa, Brazil, and the Philippines spend the most time per day, on average, looking at social media platforms on their phones, computers, and other screens, according to recent research. more
- What are the foundational elements of social media marketing success? According to this infographic, they are: community, content, curation, creation, connection, conversation, and conversion. more
- Some 43% of small business owners say they oppose a potential US ban of TikTok, according to a recent survey. more
- This infographic covers the recommended image sizes for common placements on Instagram, Twitter/X, Facebook, LinkedIn, Pinterest, Snapchat, and TikTok. more
- Gen Z is increasingly embracing TikTok for a wide range of activities—from following brands to keeping up-to-date with the world—while decreasingly using other social media platforms to find funny/entertaining content, according to recent research. more
- How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? To find out, researchers surveyed 500 social media marketers in the United Kingdom and the United States. more
- This infographic covers the core social media to-dos that should be carried out each week, month, and quarter, with a particular focus on essential paid media tasks for marketers. more
- Audience interactions with brand posts on Twitter/X stabilized in 2023 following a drop in 2022, according to recent research. more
- YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center. more
- By making community a core part of your strategy, your brand can create better products and achieve higher engagement and retention rates. But building your community on someone else's platform is full of risk. more
- Which objectives do agencies consider most important when running ad campaigns on YouTube for their clients? To find out, researchers conducted a survey of 116 US-based media agency professionals. more