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Consumers today are more than cost-conscious. They're also socially conscious. To appeal to these consumers, brands can't simply offer quality goods and services; they must also support good causes and be service-oriented. Here's what you need to know about cause marketing. more
To survive and thrive, nonprofits have had to develop approaches and skills that for-profits can also use to improve their competitive position, customer relations, and long-term health and value. more
Donor retention is top of mind for nonprofits. And rightly so. But less than 1 in 10 take the most efficient and affordable action for combating decreasing donor retention: executing a welcome series. more
For nonprofits, social media marketing can be just as advantageous as it is for businesses. It's a great way to build support, grow your ranks of volunteers, and increase donations. But you need to be vigilant. more
If you are part of a nonprofit struggling to gain donor support, get your team in the same room and ask yourselves two questions. more
Ideally, your mobile app will do more with a push message than simply display an "FYI" or reminder. Here are some new ways that you may not have considered before for using push and inspiring action. more
Only 47% of nonprofits use a blog as a marketing platform. However, used correctly, a blog is a tremendously effective marketing tool for donations and engagement. more
Nonprofits can make this year's #GivingTuesday on Dec. 2 a memorable experience for donors by following these tips. more
The ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audiences' attention. Here's what it can teach us (or remind us) about content marketing. more
You can find scores of articles about how to grow a Facebook following... But what if you've already achieved that? How do you engage with tens of thousands of social media fans to build a more successful organization? more
One of the keys to having a successful nonprofit is to ask pointed questions about your organization and to respond with truthful answers. It's better to see problems and fix them than to bury your head in the sand and risk permanent failure. more
We live in a celebrity-obsessed world. No wonder spokespersons are used to promote events, increase product sales, and generate publicity for marketing programs. As you plan your celebrity marketing strategy, keep in mind these top 10 tips for using a spokesperson. more
No matter how big or small, your nonprofit can improve its social media results by doing these three things. more
Where did the year go? Catch up on trend briefings for 2014, an epic year-in-review, the latest in Tumblr mobile ads, and a thought-provoking video that arrived just in time for International Disability Day. Skim to start winter break with social peace of mind. more
Get the breakdown on the Batkid who saved San Francisco and inspired a watching (and Instagramming) world, the full skinny on Facebook's attempt to buy Snapchat (plus a Snapchat primer), tips on launching cross-network hashtag campaigns... and a peek at Breaking Bad's fan-lovin' alternate ending. more![Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/130409-ddp-lg.jpg)
Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US nonprofits. However, the long-term decline of email response rates is continuing, even as online revenues increase and social media audiences ... more
The Girl Scouts of the USA, Best Friends Animal Society, Stand Up to Cancer, American Red Cross, and Goodwill are among the top nonprofit brands within their respective categories, according to the Harris Poll Non-Profit EquiTrend brand-equity tracking study of the health of some 87 nonprofits. more
From its 2008 launch, Kickstarter has become a major funding platform for creative projects worldwide. More than $53 million has been pledged by users who believe in the projects they've seen, and its project success rate is a whopping 43%. How can that help you? Eloqua has compiled five marketing lessons ... more
Bored with the usual "Seasons Greetings" client postcard? Use a bit of holiday spirit to warm up your social campaigns! Meghan Gargan has made a list of do's and don'ts for sending social holiday greetings with panache. "While you should capture the magic and merriment of this time of year, ... more
You've no doubt seen the reports of organizations like the Red Cross blasting their response rates through the roof by seeking on-the-run mobile donations. But that's just part of the nonprofit social-media success story. The Dragonfly Effect, a book by Stanford University marketing prof Jennifer Aaker and marketing strategist Andy ... more
Few things are more fun than learning about yourself, right? At least when the Net makes it easy. Consider the explosion of personality test apps on sites like Facebook or MySpace—or quizzes on their own hosted sites: You can learn what superhero you are, what your kissing style is, or what city ... more
Thought leaders in the email marketing industry are just about unanimous on the subject of randomly purchased lists. Their advice to marketers? Avoid them like the plague. You may, however, still encounter those who push the buying of email lists as a perfectly legal alternative to building lists through opt-in subscription. ... more
More companies seem to be realizing these days that they can use their power in the marketplace to aim for goals bigger than just bottom-line-related ones. That may be because more consumers, when buying similar products, are opting to choose ones that "give back" to a charitable cause. It's an easy way to ... more
"[C]ontinual email list growth is the Achilles heel of email marketing," says Karen Talavera in a Pro article at MarketingProfs. She says marketers face some tall challenges when they strive to maintain healthy list growth. For instance: They must constantly replenish the subscriber pipeline. "For every sign-up you get there's a ... more
Some marketers might regard an opt-in subscription as the end of the permission process—but it's just the beginning, says Stephanie Miller in a post at the Daily Fix blog. "Permission does not give marketers a license to just send whatever, whenever," she argues. "In fact, more than just a one-time exercise, ... more
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