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Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research. more![What to Do If Your Social Media Post Goes Viral [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241112-infographic-mu-viral-lg.jpg)
This infographic explores how to capitalize on the opportunity of one of your social media posts; becoming highly popular. more![YouTube Thumbnails: Which Facial Expressions Get the Most Views? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241107-infographic-lg.jpg)
When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI facial recognition software to analyze the thumbnails of the most popular YouTubers across 10 categories. more![The Influencer Content Tactics Americans Dislike Most [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241105-infographic-lg.jpg)
Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say they unfollow accounts that use those tactics, according to recent research. more![How to Maximize Engagement on TikTok [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241029-infographic-lg.jpg)
This infographic explores the key factors that influence content discovery and amplification on TikTok. more
TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social. more
How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more. more
Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express. more![How Social Media Is Impacting Gen Z's Mental Health [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241001-infographic-lg.jpg)
Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood—according to recent research. more
See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more. more![10 Big Benefits of Employee Advocacy Social Media Programs [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240919-infographic-lg.jpg)
Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and attracting more talent? If so, you may want to consider an employee advocacy program. more![Top-Rated Social Media Apps in Various Countries [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240820-infographic-lg.jpg)
What is the most highly rated social app in various countries around the world? To find out, researchers examined the global ratings of 1,493 popular apps. more![The Rapid Rise of YouTube Shorts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240815-infographic-lg.jpg)
YouTube Shorts—content pieces that are 60 seconds long or less—now consistently get more engagement and views on the platform than longer videos, according to recent research. more
What major benefits are marketers reporting from the use of generative AI in their social media strategies? What are the top challenges they're facing? more![How Rhythm Can Help Your Social Media Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240723-infographic-lg.jpg)
This infographic explores how the concept of rhythm—building a relationship between different elements to create harmony—can be applied to social media content. more![Five Social Media KPIs to Watch Closely [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240718-infographic-lg.jpg)
Consistent success with social media marketing is driven by understanding what's working and what's not. And for that, you need to know which key performance indicators to measure. more![The Evolution of Marketing From Product-Centric to Human-First [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240618-infographic-lg.jpg)
This infographic looks at how marketers are increasingly embracing lo-fi, authentic content and experiences over highly polished messaging. more![The Rise of Virtual Influencers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240613-infographic-lg.jpg)
Americans are becoming familiar with virtual influencers and considering purchasing products endorsed by those influencers, according to a recent survey. more
Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more. more![The Power of Nostalgia on Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240523-infographic-lg.jpg)
Why do so many brands post content on social media that taps into nostalgia? This infographic explores this trend and looks at how you can go old school with the pieces you post. more![Time Spent Per Day on Social Media by Country [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240516-infographic-lg.jpg)
People in South Africa, Brazil, and the Philippines spend the most time per day, on average, looking at social media platforms on their phones, computers, and other screens, according to recent research. more![The 7Cs of Social Media Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240423-infographic-lg.jpg)
What are the foundational elements of social media marketing success? According to this infographic, they are: community, content, curation, creation, connection, conversation, and conversion. more![How US Small Business Owners Feel About a TikTok Ban [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240418-infographic-lg.jpg)
Some 43% of small business owners say they oppose a potential US ban of TikTok, according to a recent survey. more![Social Media Image Sizes: A Cheatsheet for 2024 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240409-infographic-lg.jpg)
This infographic covers the recommended image sizes for common placements on Instagram, Twitter/X, Facebook, LinkedIn, Pinterest, Snapchat, and TikTok. more![How Gen Z's Social Media Habits and Use Are Changing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240402-infographic-lg.jpg)
Gen Z is increasingly embracing TikTok for a wide range of activities—from following brands to keeping up-to-date with the world—while decreasingly using other social media platforms to find funny/entertaining content, according to recent research. more
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