Question

Topic: Other

What Is Modern Marketing Mix?

Posted by Anonymous on 4/11/2004 at 4:42 AM ET 150 Points
I think there are more elements than 4p's as traditional marketing mix has mentioned. But I don't know what are they exactly. May you differentiate them in details?
Thanks.
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RESPONSES

  • Posted by Pepper Blue on 4/11/2004 at 11:00 AM Accepted
    Hi amypham83,

    Much is said now about the four "P's" being four "'P's" and a "C".

    The C is for CRM, "Customer Relationship Management".

    CRM entails all aspects of interaction a company has with its customer, whether it be sales or service related.

    Organizations are now looking for ways to personalize online experiences through software and Web development applications.

    I hope that helps.
  • Posted by jcmedinave on 4/12/2004 at 1:38 PM Member
    Hello,

    It is very important to consider the R's:

    Relations: Customer Relations (You need to develop: customer knowledge, emotional intelligence, creativity, strategy).

    Retention: Customer Retention (To maintain and focus in your present customers, don't let them go, good service)

    Referrals: Customer Referrals (Invite your customers to introduce you new prospects)

    Recovery: Customer Recovery (The faults aren't the problem, you need to focus in recovery them).

    Bye,
    Juan Carlos
  • Posted by DPinto on 11/14/2011 at 1:40 AM Member
    what do you understand by real time accessment
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