Question

Topic: Other

Segmentation

Posted by Mcollins on 3/3/2022 at 1:17 PM ET 125 Points
What are different names to tier customers and segment them for service and support your best customers from other levels. Currently using Elite, Cultivate, Foundation and Deprioritize
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/3/2022 at 2:00 PM Accepted
    If your marketing team understands what the tiers/segments represents, then why change naming?
  • Posted by Mike Steffes on 3/4/2022 at 10:29 AM Accepted
    There are no stone tablets telling us this.
  • Posted by Peter (henna gaijin) on 3/10/2022 at 11:46 AM Accepted
    What is not working with your current segmentation names? There aren't any standard segmentation names, so you can do what you want. If we knew what wasn't working about current names, maybe we could hep guide you toward a new solution,.
  • Posted by Shelley Ryan on 5/2/2022 at 11:22 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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