Question

Topic: Other

What Are Business Barometers?

Posted by Anonymous on 125 Points
I have often heard this term - Business Barometers?

Can anyone tell me what are they?

How can a Marketer / Marketing Director make use of them in Strategy implementation.

Regards
Parkhe
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RESPONSES

  • Posted by ReadCopy on Accepted
    I produce a quarterly barometer for my business which shows whats happening in Social, Legal, Political and Economic terms.
    The business uses it to aid planning, and from a marketing perspective, should also be used as a basis for your SWOT analysis.

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