Question
Topic: Other
Customer Call Centre
My company is a small local bank in africa. We have 2 main business units catering for B2B and B2C customers. The B2B has 2 seperate units for Institutional and Corporate/Industrial buyers. B2C has a unit for professionals as well as the least preferred retail mass market. The present headache is to set up a call centre for the preferred segments of the B2B + the professionals. My initial thought is for the centre to go beyond complaints and enquiries to handle customer database management to help our CRM drive. I am currently contemplating the procurement of a good CRM software for the purpose. Any ideas on how to go about setting up such a centre and the most appropriate software.
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