Question

Topic: Other

Need A Business Name For My Diverse Company

Posted by huston.dsouza on 3/16/2021 at 2:25 PM ET 125 Points
Hi! Thanks everyone in advance for your help!

I'm looking to name and brand my new company.I have a mobile shop and a sweet corn in a cup company

I'm interested in something or unique enough to set me aside/out from this seemingly very inundated industry. I would like a company name that could express this or that could be supplemented by a tagline that would relay that this is a multi-faceted company.

All help is appreciated.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/16/2021 at 9:07 PM Accepted
    If it isn't too late, don't combine your two companies into one. A person looking for a mobile shop and see that you're also a sweet corn in a cup company is likely not to trust your expertise. And vice versa. Multi-faceted companies are fine if your separate offerings connect with a core offering: a company that sells computers and also can install cables in your home, for example.
  • Posted by mgoodman on 3/17/2021 at 4:57 PM Accepted
    If you insist on using just one name for both businesses you will almost certainly confuse all potential customers and sub-optimize your own business results.

    Treat each business independently, naming each with a benefit-oriented name that is appropriate to its target audience. The fact that your company is multi-faceted is not a benefit to either target audience.
  • Posted by Shelley Ryan on 3/29/2021 at 11:45 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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