Question

Topic: Other

Branding

Posted by flonelchuks on 7/22/2018 at 1:02 PM ET 250 Points
Anybody with a clue on how I can address these questions, it was raised during one of our meetings and I’m clueless. I need to know. Many thanks
1) what is your experience in developing brand strategy marketing initiatives and project matrix’s
2) what marketing tools or software do you use
3)How do you develop/ensure brand integrity
4)How involves are you in developing internal communication plans
5)Highlight your expertise in managing marketing campaigns and budgets
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/22/2018 at 5:27 PM Accepted
    Who raised these questions to you and why? What services do you provide?
  • Posted by Peter (henna gaijin) on 7/22/2018 at 9:35 PM Member
    Sounds like questions asked of someone applying for a job at a company. If this is the case, you need to answer with your experience, or with information that you can research if time allows.
  • Posted by flonelchuks on 7/23/2018 at 4:42 AM Author
    This has not answered my questions. You’re right by saying that the question were asked during a job interview. My challenge in answering the question is that I have not done brand strategy and all as a role my core Competence is sales and marketing and I want to add branding and budgets plannings a new role
  • Posted by Peter (henna gaijin) on 7/23/2018 at 12:00 PM Accepted
    Questions 1, 2, 4, and 5 are all asking specific questions about your experience. We cant answer that for you. If you haven't done hat is being asked, research what other people do/what they are asking about and try to think of ways that your past work has been related to that.

    Question 3 is more open (not specific to your experience), so that is an area you can talk about what you believe as the right way. I would make sure you understand what brand integrity means - you can find a bit on this by googling "brand Integrity". Articles like https://www.smartbrief.com/original/2016/11/why-brand-integrity-matters will provide some info. Then look into how the company you are talking with approaches rand integrity and try to provide answers that show you believe in a similar level of brand integrity to them.
  • Posted by Shelley Ryan on 8/23/2018 at 12:29 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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