Question

Topic: Research/Metrics

Green Marketing A Tool For Csr

Posted by mynamepia.yadav on 4/11/2018 at 5:03 AM ET 250 Points
I am not understanding whether to create questionnaire for normal consumers or to the corporate companies. If it is for companies then what will be the questions
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/11/2018 at 5:08 AM Accepted
    Who is asking you to do the research? Why?
  • Posted by mgoodman on 4/11/2018 at 2:21 PM Accepted
    What are you trying to learn? The questionnaire is a tool to help you learn something, right?
  • Posted by Peter (henna gaijin) on 4/12/2018 at 12:07 PM Accepted
    All decisions like this need to start with the goal - what do you want to achieve? Once you are clear as to what the goal would be, you can then start to think through how you would want to achieve the goal.

    Questionnaires can help achieve the goal of finding information (but they are not the only way to do so). Is getting information your goal? What information? Who has that information?

    If you provide more information about you goal, we can perhaps can help guide on the steps you could do to achieve the goal.
  • Posted by Shelley Ryan on 4/27/2018 at 2:40 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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