Question

Topic: Other

Policies And Procedures

Posted by rverslues on 8/4/2017 at 2:54 PM ET 125 Points
What policies/procedures should an effective marketing department have? Our department currently has media policy, production of corporate materials policy, social media policy, website protocol policy, exhibit policy...Thanks!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by mgoodman on 8/4/2017 at 8:43 PM Accepted
    What policies and procedures would help you accomplish your objectives? Policies and procedures are supposed to provide useful guidance to company employees. If you don't need them, there's no sense establishing them ... that would just be an added layer of bureaucracy with no benefit.

    If, on the other hand, there are areas where employees need more guidance, then policies and procedures would make sense.

    Not all companies have the same needs. A company that sells through independent sales reps, for example, might need certain standard policies and procedures regarding communication with the sales reps. Another company in the same industry that sells only online would probably find policies and procedures that deal with sales reps totally useless, but they might benefit from a set of procedures regarding online communication with [direct] customers.

    Net, if you give us more details about your situation we can respond in a meaningful way. Otherwise there is no real answer to your question ... at least not one that would be helpful to you.
  • Posted by Gary Bloomer on 8/5/2017 at 6:56 PM Accepted
    If you Google the phrase:

    policies and procedures for marketing department

    ... you get 68.7 million results.
  • Posted by rverslues on 8/7/2017 at 9:48 AM Author
    We are healthcare consulting firm. We sell B2B nationwide. I know that we need strong social media, media and producing marketing material policies. Are there any overlying ones that I am not thinking on in the new age of digital/online? I apologize for too broad a question earlier.
  • Posted by Gary Bloomer on 8/7/2017 at 9:39 PM Member
    Privacy policy.
    Errors and omissions.
    Consult your physician or visit the ER if you have the following symptoms (list).
    Continuing education policy.
    Scope of care policy.
    Rights, rules, and responsibilities policy.
    Ombudsman policy.
    Second opinion policy.
    Truth, clarity, and openness policy.
    Plain English policy.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Other)