Know-How Exchange : Other

We are in a small town, we have a home hardware, and Canadian tire. Our target audience would be people building or renovating a home, people pass by on their way to the lakes, so campers and fisherman. Town is a farming town. no real competition for the high end stuff we sell. not in competition with home hardware or Canadian tire they may sell woodstoves but they don't install and we do which gives you warranty. We are 1 1/2 hrs. by car from nearest city.
I like Hot & wet. :)

I am confused. You say you have a name ("Atlas plumbing and Heating") but are asking for a name?

Are you changing the name? Or naming a sister store to Atlas? Or asking for a slogan/tag line? Or something different?

we have a plumbing and heating company called Atlas but we are opening a showroom and would like a separate name.

Is there value to connecting this new showroom to the old? Would people who use the plumbing and heating company be clients and feel good about going to showroom due to knowing it is part of the plumbing and heating company?