Question

Topic: Other

Ppc Campaign Help

Posted by rum68br on 11/15/2016 at 12:29 PM ET 70 Points
As a newbie in digital marketing, I am running a PPC campaign. The objective of the campaign is to generate leads.

I have handed this task to an PPC agency who seem to be doing a good job. At the moment the agency is giving me weekly reports on the click through rate, cost per click, conversion rate and cost per conversion. I am keen to take this one step further and track how many of the “conversions” are converting into actual revenue and how many are not.

The problem is we do not have a CRM system and the agency explains this could be a problem. Due to my lack of knowledge does anyone know a way I collect the GClick of the visitor to a landing page and track them to through our website to an actual transaction?
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RESPONSES

  • Posted on 11/15/2016 at 2:06 PM Accepted
    It's possible (sort of) using Google/Adwords analytics and tracking pixels, but doing it manually is very clunky and time-consuming. Your agency should be able to help you set up an automatic tracking approach, though it will require additional software on your end. There might be non-CRM approaches that will work; I'm not certain.

    In general it has been my experience that clients tend to give up when they try stuff like this, and yet they are unwilling to spend the money to solve the problem properly. You can be sure you are not the only one with this problem.
  • Posted by Peter (henna gaijin) on 11/15/2016 at 4:47 PM Accepted
    If you are doing all your sales online, it may be possible to set the conversion as the actual sale using AdWords. The challenge is the value of the sale may not come through. They do have a way to set values for specific sale conversions, but this gets ungainly quickly if you have more than a couple of products. https://support.google.com/adwords/answer/6095947#website

    Google has the most robust system. AdRoll, LinkedIn ads, Facebook ads, etc. are not nearly as robust, and don't track conversions well (if at all).

    In my work with PPC, we generally do B2B products. Much longer sales cycle and sale is offline. So we have to track all this in a CRM (my clients generally use salesforce.com). Still not perfect, but does provide some data. lots of front end work to set everything up, and then requires sales people to add data as sales progress (which they don't like, as that takes from time they would be selling).
  • Posted by Gary Bloomer on 11/15/2016 at 7:13 PM Accepted
    Use a tracking pixel. Perhaps send your PPC traffic to a Facebook page, then to your landing page?
  • Posted by rum68br on 11/16/2016 at 9:54 AM Author
    Thank you for the replies. I will continue working with the agency to find a solution.

    Rum68br
  • Posted by Shelley Ryan on 12/8/2016 at 6:05 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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