Question

Topic: Other

Name For An Event

Posted by civany1 on 10/10/2016 at 6:18 PM ET 125 Points
I am hosting a series of events next year and I was hoping for some creative names. Can you help?

Craftbeer & Wing Festival - May 2017 Outdoors with entertainment and kiddie section.

Craftbeer & Rib Festival - July 2017 Outdoors with entertainment and kiddie section.

Craftbeer & Rib Festival - September 2017 Outdoors with entertainment and kiddie section.

As you can see, there is a pattern here.. I am just trying to come up with something more catchy and more creative than the above names.

Thanks everyone for your help.
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RESPONSES

  • Posted by Gary Bloomer on 10/10/2016 at 7:20 PM Accepted
    What company or organization is this for? Any reason WHY the name has to be "catchy"?
  • Posted by Jay Hamilton-Roth on 10/10/2016 at 7:51 PM Accepted
    Who's likely to attend? Is the beer locally made? Where are the events located?
  • Posted on 10/11/2016 at 10:05 AM Moderator
    Who is your primary target audience? Where? What's the name of your business? Are you well known to the local community?
  • Posted by Mike Steffes on 10/11/2016 at 10:10 AM Accepted
    Do you want them to not appear related? So there should be no pattern between the names.
  • Posted by civany1 on 10/11/2016 at 11:03 AM Author
    My Company name is Smokin' Hot Events. I suppose catchy may have been a wrong choice of words. Possibly looking for something that is unique, memorable for years to follow as I would like to make this an annual event. I host large Craft Fairs and I do find in this business, the name is important in bringing footsteps into the shows. I am known in the community for organizing large Craft Events however the food fairs are a new venture for me. The Beer will be local to the community. The Rib and Food vendors will be for most part as well however I feel I may have to reach a little further for them. They can appear related. The first 2 events will be held in my community which has a population of 15k however we are known for our fairs and the last fair in this town brought in 55k. There is a lot of tourism that comes into our town however, we do have 10k in surrounding communities that will support this event as well.
    The event in September is in a larger city also near by.
    Thank you for your help...
  • Posted on 10/11/2016 at 11:43 AM Accepted
    I think I might stick with the company name and a description of the specific event, like this:

    Smokin' Hot Events presents a ...
    Community Craftbeer & Rib Festival

    Rationale: The company name is sufficiently memorable and communicates the excitement/fun (smokin' hot) of the event. But it then needs to tell specifically what the offering is (i.e., craftbeer and ribs/wings).

    Adding any more to this risks overload and risk of confusion. Depending on your sense of the attendee base, the word "Community" could be replaced by a town or region name -- as long as it is simple and meaningful to your target audience.
  • Posted by Shelley Ryan on 11/15/2016 at 3:21 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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