Know-How Exchange : Other

Kath,

Did that work? I work with so many sales people and they don't like them...'cause they're phony. Not saying yours is, but management ploys to motivate sales people don't seem to work if they don't support the sales organization....yes, I'm talking money.

Corny as it sounds, I would try to include something that is in the mission or brand statement or company name.

So the P&G one could be "Proctor makes perfect" for a training slogan.

Bad example, but hope you get it.

Michael

"This is our catchy tagline to motivate you to sell!"

The sales people would find it funny (because alas, they DO hate all the corny taglines management come up with to motivate them.) Then you could do an entire motivational theme around them- they're good at what they do, they can push themselves to do better, and management appreciates what they bring to the company...And the better they do, the more money they can make. Let's be honest- how many people are in sales to change the world? It boils down to money for the most part...

"Sell! You're better at it than we are!"

"Sell like hell!" (Probably too risky, but it rolls off the tongue so nicely!)

Good luck!

Do you have some specific goals that the tagline can relate to? Is it just a "sell more" goal, or do you have some specific products and services that will be pushed?

Or, do you have any incentives or prizes to be won along the way? What do they get at the end or the promotion (besides keeping their jobs, making more money)?

If so, on any of the above, you could have something that plays with "Road to...(goal or incentive)"

Dear Kath

I rather agree with Michael that the old Up-The-Opposition style is seen as passé and jingoistic but it rather depends on what you are selling and your local culture.

I’ve recently started to use intentional negative motivation as a technique. I got the idea when training sales people by keeping attention levels up by cocking things up on purpose as an example of how not to do things. For instance, I’d totally screw up the first 2 minutes of a PowerPoint presentation with every error I could think of and effectively get the message across, “Never do it like this”.

Then I found these people:

https://www.despair.com/def24x30prin.html

Their range of demotivational slogans, tee-shirts, podcasts, posters and videos are simply so funny that they perform the opposite of the message they appear to convey. You have to be careful with this technique and to apply it to a slogan would be risky, but I’ve done it and succeeded. I suppose that the message here is do away with conventional slogans and use something else.

After all, in a world of Web 2.0 we are all meant to be cutting edge and to move on.

Unless you are based in North Korea

If that the case, “Slogans Are Great” Honest!

Steve Alker

Sell More Else
Sales Are Good
Inflate Our Sales

A Sales Battlecry?

Wow! I guess there are more similarities to marketing and war than I would like to admit.

I would maybe investigate various propaganda campaigns from past wars and of course the historical communist doctrine to see how these movements tackled their battlecries.

You may think I am being sarcastic...but I am serious - propaganda may be what you are seeking.

Many (Many...) years ago my high school football team used PHD - Pride - Hustle - Desire. It worked. (Of course we all know it also means Piled Higher and Deeper.)

Of course we could be crass and say
Sell as if your job depended on it - no wait - it does!

Good Luck!

CVN