Know-How Exchange : Research/Metrics

One way to compare sites is to use Googleduel.com. This tells you how many pages contain each of the two (or more) terms you enter. I have entered the URL of my company and that of my competitor(s), and seen who had the most hits. Did the same with company names.

Google also tells you other information about sites using the standard search box. When you enter a keyword, the listings tell you which sites are 'more important' for that keyword. You want your site to be as high as possible. You would use search engine optimization (SEO) to accomplish this. I am sure there is lots of information about that on this site (use the Search Queations function found on the tool bar to the right of the screen).

Google also lets you find the sites that link to a particular URL. Enter "link:https://www.URL.com/" in the search box.

One side use of this last tool is that it can help you understand how a competitor markets. If you enter a competitor's URL in the backword link function, you will find directories they are listed in, articles and press releases they have run (inlcuding where they ran them), ads used in e-newsletters, etc.

Hi, Margiman --

Last week someone posted a question about website audits, and there were lots of valuable responses that might be equally useful to YOU. Look here:

https://www.marketingprofs.com/ea/qst_question.asp?qstID=2105

You should also take advantage of the Search Questions link in the right margin of this page. Use a keyword like "website" or "site analysis" to find similar questions and answers. Dig deep for the rewards!

Shelley