Question

Topic: Research/Metrics

New Marketing Exec Seeks Metrics / Roi / Product Management Foundation Help!

Posted by Anonymous on 5/2/2004 at 9:14 PM ET 250 Points
Hello,

I'm a new / young marketing Director who is responsible for a suite of consumer services in the telecom industry. I've landed in my position through my employer's belief in my creativity, insight, visionary talents, and instinctive leadership skills (or so they say). I come from a PR background in professional sports and entertainment, but have some corporate management background in the MIS / IT industry.

I know enough about marketing metrics to know that I need to know a lot more. Is there anything out there that is relatively affordable (unlike some of the exec courses from Wharton and other schools), that will help me become more competent in ROI, metrics, various product management / modeling techniques and theories, lifecycles in products / brands, marketing finance, and maybe even some pricing strategies, sensitivity evaluation techniques that are down to Earth, etc.?

I'm thinking maybe an online course, a few select books, or perhaps a seminar series if it isn't too terribly expensive? Of course an MBA from the right school will be great, but that will have to wait for now. So, I submit to you all for your help!

Thanks in advance for your insights!
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  • Posted by Pepper Blue on 5/2/2004 at 11:45 PM Member
    One suggestion is to go to amazon.com and type in "MBA".

    This will pull up a number of books such as The Ten-Day MBA: A Step-By-step Guide To Mastering The Skills Taught In America's Top Business Schools
    by Steven A. Silbiger (Author)

    The Portable MBA, 4th Edition
    by Robert F. Bruner (Author), et al

    And others.

    Now, these are in no way a substitute for the real thing, but I have read some of them and they do provide a good overview, at least well enough so that you will better understand the concepts and theories and,

    Then you can do the same thing on Amazon with the individual subjects in the books. Given that most accredited MBA programs follow the same course schedule there are many fine books on the individual topics.

    If you like to read and have them time, I strongly suggest this path in lieu of of the real thing or as an adjunct to online course or seminar.

    I hope that helps.
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