Know-How Exchange : Other

A SWOT analysis is an appropriate tool for auditing any organization and its environment. It is the first stage of planning and helps marketers to focus on key issues.

I think you will find the following link to be an excellent and concise source of information with brief examples for this question as well as other marketing questions you may have.

https://www.marketingteacher.com/Lessons/lesson_swot.htm

If you really want to understand the importance of a SWOT, not to mention impress your peers and instructor, take the SWOT to the next level; perform a TOWS Matrix, this helps you develop strategies that takes your SWOT analysis into account.

Brief overview with a matrix here:

https://www.quickmba.com/strategy/swot/

Hope that helps, I think you will find both of these to be of value!