Question

Topic: Research/Metrics

Creating A Value Proposition For A Product

Posted by Anonymous on 3/18/2004 at 12:15 AM ET 250 Points
I am trying to outline the value of my products in a presentation format showing the value proposition for the clients investment. How can I show the ROI in a simple undersatndable format. My products are advertising and marketing solutions for restaurants and small retail businesses.
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RESPONSES

  • Posted by Blaine Wilkerson on 3/19/2004 at 3:17 AM Accepted
    1. Go to www.marketingnpv.com

    2. Download their tools

    3. Use them

    4. Click "accept this answer"

    5. Go eat for free at the restaurants you helped save money.

    Good Luck!
  • Posted by jcmedinave on 3/19/2004 at 12:04 PM Accepted
    Hello,

    1. Business? Food, Service, Entertainment
    2. Customer? Needs (rational, emotional), Lacks
    3. Product? Characteristic, Benefits, Product vs Customer
    4. Competence? Product vs Competence, Advantages, Value
    5. The Customer perceives and appreciates the advantages and Value? The Customer is going to pay more and/or to prefer our products?.
    6. Offering? Objective selection group, Sales Message, Value.
    7. Metrics? Sales, Satisfaction, Marketing Share, Income, Perception Value

    By,

    Juan Carlos
  • Posted by Pepper Blue on 4/1/2004 at 10:26 AM Member
    Hi korlean,

    If you are using PowerPoint just go real easy on the text.

    Think of your value proposition with images in mind. You can go to www.corbis.com or www.gettyimages.com to see their image libraries.

    This will help trigger some ideas and then you can either buy the images or go on your web search for suitable ones that you are able to use.

    It will be much more impactful than your standard 5 line, 8 words per line PowerPoint (hear everybody yawning).

    Charts and graphs are good, as long as they are easy to quickly comprehend.

    I hope that helps.

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