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by Ayaz Nanji
SMB owners say increasing search visibility is the top website improvement they want to make over the next year, according to recent research from Duda.
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Discover why strategic website redesign budgeting is crucial for B2B success and how to balance short- and long-term investments. Start planning now.
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by Mike Hakob
Discover how to create and optimize lead generation forms that boost conversions and drive B2B business growth. Read more.
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by Ayaz Nanji
What share of Google searches deliver clicks to the open Web (organic results that aren't paid ads or that aren't owned by Google)? To find out, researchers analyzed clickstream panel data from the United States and Europe.
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by James Westfield
A review of your website content—every text, picture, and multimedia displayed—is essential if you want to ensure it reaches your target audience and supports company goals. But how can you perform a review effectively? Follow these four steps.
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by Ayaz Nanji
Which background colors, fonts, and design features are being used most on small business websites this year? To find out, researchers analyzed the design of 930 small business websites.
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by Greg Walthour
Explore how high-quality backlinks can transform your SEO and increase leads. Discover best-practices and strategic insights for effective link-building. Learn more.
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by Ayaz Nanji
Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research.
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by Ayaz Nanji
Which domains send the most traffic to other websites on the internet? To find out, researchers looked at data from an anonymized panel of several hundred thousand internet users in the United States.
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by Jaya Iyer
Elevate your B2B website's performance with technical SEO best-practices. These fundamental practices will help drive traffic and engagement. Learn more.
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by Sean Mackay
When businesses use chatbots, they improve engagement, lead generation, and customer experience. But what, exactly, can chatbots do for marketers? Here are the top 5 benefits.
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by Ayaz Nanji
This infographic examines online user behavior through the amount of data generated and consumed every minute across high-traffic platforms and popular applications, such as ChatGPT, Instagram, and Venmo.
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by Ayaz Nanji
This infographic delves into the differences between website subdomains and subdirectories and looks at how each impacts SEO.
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by Ayaz Nanji
This infographic provides a five-step plan for developing, executing, and optimizing an organic strategy for your website.
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by George B. Thomas
This episode of the Marketing Smarts Live Show offers a comprehensive exploration of the role of cookies in digital marketing and the implications of moving toward a cookieless future.
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by Ayaz Nanji
Some 62% of people say they would not use a business if they found incorrect information about it online, according to a recent survey of 1,138 Americans.
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by Will Rice
Understanding GA4 metrics is key to effectively analyzing user behavior and getting more revenue out of your website. But knowing the best metrics to use can be tough. This article outlines some of the best options to help support your analysis.
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by Ayaz Nanji
Everyone knows that their company's website should load quickly. But exactly how bad is it if pages are slow? What measurable impact does that have on the business?
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by Michael Becker
We've all heard it: B2B buyers are leaning toward self-service. Enter: the lead funnel, which allows you to sell your offer before your sales team even gets on the phone. Sound good? Check out the details.
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by Ayaz Nanji
According to this infographic from Instapage, three qualities of high-performing SaaS website landing pages are that they avoid tech jargon, provide compelling visuals, and use different kinds of social proof.
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by Ayaz Nanji
This infographic from Semrush looks at which on-page optimizations have the biggest impact on search engine rankings.
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by Annie Veale
Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.
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How many leads does your company lose as a consequence of awkward form fields or a bad user experience? Learn how to increase online form conversions.
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by Ayaz Nanji
Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research from Contentsquare.
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by Ayaz Nanji
This infographic explores common "dark patterns," or tactics that e-commerce websites use to trick online shoppers into completing actions that benefit the brand more than the customer.
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![The Incredible Amount of Data Generated Online Each Minute [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240104-infographic-lg.jpg)
![Subdomain vs. Subdirectory: Which Is Better for Your Website? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/231221-infographic-lg.jpg)
![How to Get Started With Organic Website Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/231214-infographic-lg.jpg)
![The Impact of Incorrect Business Information Online [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/231102-infographic-lg.jpg)
![How Slow Website Load Times Impact Your Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/231012-infographic-lg.jpg)
![Three Things Every Great SaaS Landing Page Does Right [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230921-infographic-lg.jpg)
![Eight Essential On-Page SEO Elements to Focus On [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230608-infographic-lg.jpg)
![12 'Dark Patterns' That Websites Use to Trick Visitors [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230309-infographic-lg.jpg)
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