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Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more. more
Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more. more
Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more. more
You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization. Learn more. more
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more. more
In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply it. Case in point: predictive analytics and forecasting. more
Learn which KPIs are crucial for SaaS marketing success during uncertain economic times. Identify and improve key metrics. Read more. more
Learn how to present these four essential KPIs to your board, ensuring your data tells a compelling story. Find out now. more
As third-party cookies crumble, how do marketers measure success? Explore how closed-loop measurement adapts to a cookieless future. Understand its impact on marketing measurement and discover its benefits. Read more. more![12 Key Metrics to Track in Google Analytics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240404-infographic-lg.jpg)
This infographic looks at the most important insights to track in Google Analytics, and explores why each is helpful for marketers. more
Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to recent research from Anteriad. more
Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results and ROI. Learn more. more
Unlock the potential of your sales and marketing teams with key smarketing metrics. Discover how alignment can propel your business forward. Learn more now. more
Key business metrics are there to tell you how well you're meeting customers' expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). See why it matters and how to calculate it. more![Eight Alternatives to Google Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240305-infographic-lg.jpg)
Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one that delivers different insights. If so, you may want to try some of the alternatives covered this infographic. more
In the current environment, the pressure is on all marketers to produce results. Here are three predictions for how the coming year's standout content marketing performers will use data to their advantage. more
Laying the groundwork for first-party data success means understanding the variables that shape the journey and the key milestones along the way. And here they all are. more
In our data-rich, content-saturated digital landscape, success lies not in just creating more content but in listening to what your audience is telling you. Because content makes the connections, but data finds the match. more
Brand monitoring is about understanding public sentiment toward your brand across various platforms, including social media, forums, and reviews. With the advent of AI, however, that task is set to become more complex—yet more insight-laden. more
It's clear that the change from Google's Universal Analytics to GA4 has been unwelcomed and, in the view of many, unsuccessful. Here are some of the top complaints about GA4. more
Guest Christopher Penn, an authority in analytics, digital marketing, and AI, discusses what AI means for marketing and provides easy-to-understand examples of how marketers might use AI. more
Google Ads continues to be a powerhouse among paid ad platforms, and now there's Google Analytics 4 to help you get more out of your data than ever. This article offers best-practices for using GA4 in paid media campaigns. more
Connecting the dots between a prospect's professional and personal profiles is a powerful way to supercharge B2B marketing. Here's why it's important and how it can help you. more
The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. Learn how open rate can still be useful. more![How to Design Surveys to Make Better Business Decisions [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/231114-infographic-lg.jpg)
This infographic looks at what it takes to create good surveys across four key stages: planning and scoping, authoring and creation, execution and fielding, and analysis and reporting. more
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