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How to Use Agile Marketing to Get Measurable Results

Presenters:
Jim Ewel, Bob Canaway
Moderator:
Matthew T. Grant
Broadcast:
Thu., Jan 24, 2013 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 4.5 star(s)
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It's no secret, miracle workers marketers today are challenged by the speed of change, the impact of technology, the pressure to demonstrate a positive contribution to the bottom line, multiple channels of communication, and limited resources to get everything done.

This PRO seminar will offer busy marketers (should we just go with "miracle workers?") a new way of doing their jobs that puts the focus on the customer experience and buyer's decision-making process while increasing ROI. Agile marketing is an approach that helps marketers adapt to change and see measurable results right away, instead of waiting months or years. We'll discuss the core values of agile marketing and present a case that demonstrates how agile marketing works in a real-life setting.

Presenters

Jim Ewel is the blogger behind www.agilemarketing.net. He has spent almost 30 years in marketing and sales, including 12 years at Microsoft, as well as eight years running two start-ups, GoAhead Software (sold to Oracle) and Adometry (sold to Click Forensics). He now runs a firm that provides growth consulting to firms in the area of agile marketing.

Bob Canaway has worked at the intersection of high-technology and business management for fifteen years. His focus has been creating systematic, data driven approaches to business and marketing. Bob has developed and managed revenue oriented marketing organizations at some of the most prominent high-tech software and hardware companies. Currently at Ektron, he is focused on combining the power of Ektron WCM and digital marketing optimization with modern marketing automation and analytics tools to maximize business results.

Who Should Attend?

Do you wear a ton of hats? Are you challenged by limited resources? If you answered "Yes" to either of these questions, this PRO seminar is for you.

What Will You Learn?

  • The core values of agile marketing
  • How agile marketing works (as demonstrated by a real case study)
  • How to apply agile marketing to your business today
  • How to sell agile marketing to your boss or client
Integrated Marketing, Interactive Marketing, Management, Marketing Smarts, Marketing Strategy, Marketing Tips

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