No matter what your product, service, or industry, it's critically important to benchmark your competition. Keeping tabs on your competitors helps give you an idea of where you stand. Are you leading the pack or bringing up the rear? Regardless of where you stand, you'll need to arm yourself with an arsenal of tools to put competitive benchmarking into action. This is where the product teardown comes in.

In this seminar, you'll learn best practices for performing product teardowns and how to best benchmark your progress and the progress of your competitors. You'll learn the do's and don'ts of legally acquiring competitors' products, tearing them apart and scrutinizing their strengths and weaknesses, and how you can use the results to improve your marketing and sales collateral. Plus, you'll learn how keeping tabs on your competition can help with your strategic planning.