What Will You Learn?

• Why Women 50-75 are PrimeTime Women™--They have the time and money to spend for themselves and others.
• Why women 50-75 are not a niche--They represent the consumer growth engine for almost every big-ticket market for the next two decades.
• Why Household Income Doesn’t Matter--It's assets you should be measuring.
• Misplaced Efforts--Why companies need to quit squabbling over the saturated markets of male-decision makers and the scrawny wallets of youthful start-up households and start paying attention to the true powerhouse spenders.
• What’s Driving this Mega Trend- How the convergence between two powerful demographic groups concentrates the economic power in the hands of women 50-75.
• GenderCulture 101--The obvious and subtle differences between men and women and their critical implications.
• The Largest Intergenerational Transfer of Wealth- Why PrimeTime Women's wallets will be overflowing; they are positioned to be the guardians of inheritance from multiple generations.
• GenderTrends™ Model--Through the application of diagnostic models (Star, Circle, Compass and Spiral Path), Marti will provide specific tactical strategies for reaching PrimeTime Women.
• Key Communication Principles—How to ensure your marketing materials (from product design and packaging, to advertising and electronic marketing) are catching and keeping PrimeTime Women’s attention.
• Who Is Getting it Right--How companies like Mass Mutual, Chico’s and Best Buy are tapping into the healthiest, wealthiest, most active and independent generation of older women in history and how you can follow suit.