Does your company’s online presence suffer from a serious killer of good user experience—Unidentified Persona Disorder? Here’s how to tell:

Does your site excel at attracting perfect prospects time and again? Does it feed your sales team a constant stream of highly-qualified leads? Do people take pleasure in navigating through your site? Do they marvel at how the information they seek always seems to appear right in front of them—just when they need it?

If you answered NO to any of these questions, your website may suffer from Unidentified Persona Disorder! But don't worry … there is a cure that you can implement right now.

Don’t miss this 90-minute PRO seminar designed to help you rethink, revamp, and reinvigorate your Web efforts in 2011. Web developer and marketer Mark O'Brien will teach you everything you need to know to create effective personas and start putting them to work.

Persona development is one of the most important and overlooked aspects of customer-focused marketing, and is especially important to website planning. Too often, marketers jump right into the "doing" part of website development without taking the appropriate steps to plan a site that works for their anticipated prospects and customers. Adding persona development at the beginning of your project will help ensure that you attract the right audience, provide them with intuitive access to the content that interests them, and effortlessly channel them into your lead development and nurturing system.