Social Media is leading a revolution in marketing, communication, and service. As champions, we are on the front lines of new media as we work to inspire business leaders to understand this curious and often underestimated medium where brands can not only engage directly with customers, but also shape perception and influence behavior. We are acutely aware of the specific opportunities for our business to earn relevance within these emerging and incredibly powerful mediums. To put it simply, "we get it."

In everything we do, we eventually hit a ceiling as we attempt to win management support and secure necessary resources. And it's up to us to find a way to break through. As champions, we're initially met with various forms of resistance, from skepticism to justification. Everything starts with making the case. It's up to you to answer questions before you're granted the privilege to engage. It's up to you to learn how to package what you know into something that literally motivates executives to buy "in."

This seminar doesn't offer any magic words, stealth ninja moves, or Jedi mind tricks. It does however, provide you with the insight and directives necessary to shift from the role of champion to business strategist and help you set a plan to convey the importance of engaging in social media to senior management.

Ten lucky attendees will win Brian's latest book Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web but you must stay to the very end of the Q&A for a chance to win. If you can't wait that long, buy Engage! on Amazon here.