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Getting Brand Exposure with an iPhone App: Easier (and Cheaper) Than You Think

Presenter:: Carla White
Broadcast:: Thu., Dec 10, 2009, 12pm ET (9am PT)
Length:: 90 minutes
Rating:

Having your own iPhone app is quickly becoming as vital as having a website. iPhone apps are the hottest trend in mobile marketing, making it the perfect platform to grow your brand and broaden your reach. If you make a winning iPhone app that even a fraction of the 17 million iPhone users downloads, you stand to win a fortune and grow your audience like wildfire.

iPhone app creator Carla White unveils the mystery behind what it takes to get ahead of the iPhone app trend. She shares her inside secrets of how she managed to create two successful apps for only $500 without learning a bit of code. She also reveals how an iPhone app isn't just a very clever marketing tool but also a great revenue generator. Her step-by-step process takes you through everything you need to know to take a bite out of the iPhone app market.

Presenter

Carla White is founder of HappyTapper.com and the author of "iPhone App Secrets: The Essential Non-Developers Guide to Creating an iPhone App." She is the creator of two highly successful iPhone apps, Gratitude Journal and Vision Board.

Carla is not an iPhone developer, yet one day she decided to create an app and discovered a way of doing it with just $500. Both apps have been downloaded tens of thousands of times. Her apps have also received nearly all five-star reviews and have been featured in USA Today, Macworld, and AppCraver.

Recently, Apple requested the rights to feature her apps in their advertising. Carla continues to create life improving apps and donates 10% of her profits to charity.

You can find Carla at @carlawhite on Twitter, happytapper.com and iPhoneAppSecrets.

Who Should Attend?

Marketers and business leaders from companies of all sizes who are curious about creating their own iPhone app at a price they can afford.

What Will You Learn?

What made some of the most popular apps so lucrative.
Secrets of a successful design.
Steps required to offer your app on iTunes.
Ways to increase business through an iPhone app.
Inside surprises only iPhone developers know.
Finding a good developer at an affordable rate.
How to successfully promote your app.

Grapevine Marketing Series

This is another seminar in our Grapevine Marketing Series. PRO members have access to these and all our seminars!

Branding, High-Tech Marketing, Hiring Outside Resources, Marketing Smarter, Mobile Marketing, Smartphones

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What Members Say About This Webcast

"Carla delivers a grass roots message, based on her personal experience, that will encourage anyone who is considering developing an iPhone app to take the leap."

"Good training, with solid and true examples of what to do. Crsip presentation and easy to get!"

"If you're a novice and interested in creating an ipod app, it will provide you with a good starting point for different aspects from development to marketing. It also contains good additional resources."