Question
Topic: Customer Behavior
Gap Analysis & Brand Mapping For Pubs & Nightclubs
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1) How can I determine what improvements can be made/features added to determine how best to reach untapped markets - and be accurate about it?
2) I'm going to be ranking about 18 brands (bars) and want to measure them on a variety of different factors - does anyone have a favourite way to do this kind of measurement without tiring respondents (self-administered questionaire)? I want to create lots of 3-D brand maps.
Also... if anyone knows good resources on consumer tracking surveys... Thanks!
Sean