Question

Topic: Customer Behavior

How Can I Use Cvm In Fintech Space?

Posted by economist2010 on 7/31/2021 at 10:14 PM ET 25 Points
How can I use CVM in FinTech space? I would like to use revenue generating, retention, and cross&upselling campaigns in the FinTech space.

My background is from the telecom industry. I am about to join the Fintech space and would like to apply what we used to do in telecom by launching below campaigns:

1- On-boarding Development Campaigns.

2- Cross-selling and upselling campaigns.

3- Retention Campaigns.

I would like to make a scheme for each group of customers especially for those who stopped using the service for a while.

1-Do you recommend that this should be very aggressive?

2- Do you recommend to give it as a cashback or an amount of money in the wallet?

3- Do you recommend to make this amount of money to be only used for recharging their mobile (to minimise the impact).

4- Do you recommend to make a raffle draw?
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RESPONSES

  • Posted by chiron34 on 8/3/2021 at 2:29 AM Accepted
    You have posted three topics requesting advice on some technical matters that will require the experts here to devote some time to preparing a reply to you. The questions you have asked are not simple but will require some detailed consideration. I note you only offered the experts a meagre 25 points to share if they decide to help you. From my point of view as ab occasional contributor expert responding to questions, I gauge the importance of the information to the poster by how many points are put up as reward for the assistance given.

    You obviously don't place high degree of importance on the information you are seeking by offering only 25 points. Do you really think that offering 25 points shows respect for the knowledge and experience of the experts who devote time to helping folks like you with their business difficulties?

  • Posted by Shelley Ryan on 8/20/2021 at 10:56 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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