Question

Topic: Branding

Need A New Name For A Breakfast Fundraising Event.

Posted by dorothy on 7/22/2021 at 9:11 AM ET 250 Points
We provide peer support groups for children and teens who have experienced the death of someone important to them. Our major fundraiser each year is a breakfast. We've always called it "Community Breakfast" which is bland and somewhat misleading. (When I hear Community Breakfast I think it's a free meal for the community.)

Our services are free and open-ended so kids and families never pay and they attend groups as long as they want to.

I'd love to find a name that expresses hope, resilience, and healing. Our guests make donations and pledges at this event. It's a major part of our annual fundraising budget.

Appreciate any good ideas!!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 7/22/2021 at 11:45 PM Accepted
    What's the name of your organization?
    What region do you serve?
    Do you want your organization's name tied to the name of the event or is there a mascot/motto/brand that we could use to tie in with the event?
  • Posted by dorothy on 7/23/2021 at 1:17 PM Author
    Good Grief of NW Ohio, we're in Toledo, Ohio.

    The name could be tied in. Historically it's been GGNWO's Community Breakfast

    Butterflies are a common theme. I would upload our logo and other artwork - if I knew how!!
    our website is www.goodgriefnwo.org

    Thank you!
  • Posted by Jay Hamilton-Roth on 7/23/2021 at 7:38 PM Accepted
    Dorothy - I'm not sure what type of names you're looking for. If butterflies are common, it might be too trite a theme. If your support programs offer art therapy, then I suggest looking at images (and perhaps even featuring some of them) for your visuals. Here are some names to get you thinking:
    • GOOD Morning, GRIEF Supporters
    • Breakfast Benefit for Good Grief
    • Hello Breakfast. Goodbye Grief.
    • Bacon, Eggs, and a Side of Grief
  • Posted by jairaj_jatar on 7/24/2021 at 2:58 AM Accepted
    Hi Dorothy, you may want to convey the "benefit" of your non profit activity through this name. I suggest evaluating names like:
    - The Healing Touch
    - The Touch That Heals

    ... or to convey affirmative action you could consider more evocative names like:
    - RISE!

    Best wishes to you!
  • Posted by dorothy on 7/26/2021 at 9:05 AM Author
    Thank you, Jay and Jairai! I love this direction!
  • Posted by Mike Steffes on 7/27/2021 at 10:27 AM Accepted
    Good Grief Breakfast Benefit
    "Healthy Breakfasts Rebuild Bodies just as We Help Rebuild Lives"
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)