Question

Topic: Other

Internal Data

Posted by addolegend33 on 6/8/2020 at 8:05 PM ET 25 Points
Please what are the advantages and disadvantages of internal data?
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  • Posted by mgoodman on 6/8/2020 at 9:00 PM Accepted
    Advantages: No out-of-pocket cost; proprietary; self-updating; no question about accuracy

    Disadvantages: Limited in scope; requires ongoing maintenance
  • Posted by Shelley Ryan on 6/29/2020 at 2:33 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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