Question
Topic: Other
Clarification Of Ftc/ Telemarking Rules.
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I'm a Life and Health Insurance agent, who has had success with telemarketing cold calling to prospect for business. First of all it's just me, no telemarketing organization. I typicality target small bushiness, and contractors, where the owner/operator is likely to pick up the phone themselves. Being that I'm trying to interest them in a Life or Health Insurance policy for their personal use, I believe this would be considered a consumer product, as it's not something their business needs. That said, I only solicit with the owner of the business, never an em;employee. I ask point blank if they would be interested in a quote on a policy. If not, end of story. If yes I'll gather some basic info and email address, and sent the quote later. Is this B2B? I'm thinking it's not, but rather B2C, and so not under the safe harbor of the former.
Also a concern is many small business have mixed use phone no.s, and sometimes use a personal cell no.s as business line. That cell may well be registered on the DNC list, further complicating the legality of my cold call.
Lastly, for efficiency sake, I like to use Auto-Dialers. I read what you said - Bozo no no for use on cell phones, but I actually called the FTC last week and spoke with someone about this, and he said he could not find any information pertaining to forbidding the the use of auto-dialers.
I'm trying to see if my marketing approach is sustainable, and legally sound.