Other - I want a tagline for my sanitary pads in India and from manthanagarwala: MarketingProfs Question 47351

Topic: Other

I Want A Tagline For My Sanitary Pads In India And

Posted by manthanagarwala on 4/5/2019 at 5:19 AM ET 125 Points

i want a tagline for my sanitary pads in India and i want the tagline to show womenepowerment. The name of my brand is ELLA.

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Posted by mgoodman on 4/5/2019 at 3:12 PM Accepted

You need to begin by articulating the unique benefit a customer can expect from your sanitary pads. If you think using ELLA will somehow empower women, you need to explain that. Then your tagline will be meaningful. Otherwise you are just playing with words.
Posted by Shelley Ryan on 4/23/2019 at 5:51 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs