Question

Topic: Taglines/Names

New Tagline Required For Our Business.

Posted by matt on 1/23/2019 at 8:29 PM ET 125 Points
We are a commercial furniture supplier working with leading global furniture manufacturers and their designers
We focus on quality suppliers with design led solutions
Our trading name is Unison Workspaces however we are going to drop the workspaces
Our current tagline is "Furniture Solutions that Work" which is a play on 'Work' but is considered a bit cheesy and since we are dropping 'workspaces' is no longer so relevant.
We want people to see our name Unison on our vehicles and know that we are a furniture company so the tagline needs (we think) to incorporate the word 'furniture'
Key marketing messages are collaboration, functionality, idea generation, flexibility, quality (careful not to be considered expensive), design led, engaging.
thank you!
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RESPONSES

  • Posted by Mike Steffes on 1/24/2019 at 9:53 AM Member
    Playing on the "Uni" in Unison puts into play- engaging, collaborative, and flexible:

    Unison
    "Furniture For Your Growing World"
  • Posted by mgoodman on 1/24/2019 at 12:20 PM Moderator
    Unison
    Furniture Designed to Work for You

    Good idea to get the word "designed" in there if possible.
  • Posted by Gary Bloomer on 1/26/2019 at 3:33 PM Accepted
    Matt,

    Are your customers really buying furniture?

    Or are they instead buying style that impresses their clients and that makes their staff happy and feel appreciated?

    You may think you're in the office furniture business, but what you're really providing is elegant, sophisticated, modern classic interior styling. You're offering the Herman Miller Living Office and Healthcare range, plus much more, you may already have that tag line in your existing brochure:

    "In Unison With Design"

    If the sides of your trucks use this headline/tagline, and if the images feature actual clients and some of their testimonials about how the products you provide made them feel, and how your services transformed their spaces, your branding and brand positioning will work twice as hard, make that much more of an impact.

    I see white trucks and vans, with color images of actual clients cut out of white backgrounds, sitting in, or at, or on the desks, seating, and accessories you provide, with short quotations from them, singing your praises. This way, your clients do the selling for you.

  • Posted by chiron34 on 1/26/2019 at 10:34 PM Member
    Unison!
    ... For furniture that combines style with function.

    Unison!
    ... For furniture that combines function with style.

    Unison!
    ... Stylish furniture for the modern office.

    Unison!
    ... Your office, your style, our furniture: the perfect combination.
  • Posted by telemoxie on 1/31/2019 at 1:55 PM Member
    "Furniture" contains "Uni" - could you have a graphics designer combine the words in some way - or use "uni" in some way, as a nickname, as a shortened version of your company name, as a character or spokesperson?

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