Know-How Exchange : Taglines/Names

Outcome-based, emotionally-charged experiences create a brand (not so much a name)—that is, these are the things that sear lasting impressions into long-term associative memory.

What name and brand positioning are you currently using and how long have you been known for your current brand position?

I've not established a viable "brand" yet and have the other elements of my brand defined. (Color, Fonts)
The current name doesn't give any inkling to my ideal audience and SEO wise doesn't draw my ideal audience. YES I have the descriptive keywords etc. I am just wanting to indicate within the business name what services my audience desires. Think "Unleashed pet marketing", already taken.

You mentioned marketing, administration, and inventory. Is there one of these specialties that your target audience is (mostly) looking for? What region do you wish to target?
Why would someone choose to hire you (instead of any of your competitors)?
What type of name are you looking for - something playful ("unleashed") or something specific ("Animal Welfare Marketing") or ???

I'm am "virtual" so region doesn't come into play. I would like a name that is more "playful" than serious.
My target audience is mostly in need of website help (build and maintain) and an array of administrative tasks (entering retail inventory into database or a rescue would need a tracking system for rescue dogs...there are many different software programs and some just use Google docs. Social media is another big need for these small businesses and rescue organizations.
I have over a decade of animal rescue experience and understand the specific needs of these groups.

Would a dog-related name for your business be appropriate for a shelter that might be rescuing other animals as well (for example)?

My work is focused on dog related businesses but Pets would be an option. Pet sitters, dog walkers, dog rescues...

ARF!
A Real Find for dog businesses

It's OK but a little long and isn't as to the point as I would like

Here are some ideas to consider: "Doggone Help" or "Rescuing (Animal/Dog) Rescuers" or even "Back Office Bulldog"

Those are good but not quite what I'm looking for

When you say "... not quite what I'm looking for" you are ducking the issue(s). Why don't you tell us what you ARE looking for, so we have enough of the guidelines in your mind to submit suggestions that ARE what you're looking for?

Several of us earn our livelihoods by naming, taglines and copywriting, and we always insist on having a clear Creative Brief before we begin a project. That keeps us from submitting "not quite what I'm looking for" suggestions.

Creative Brief ==> https://bit.ly/htnXoR

Thought provoker, hit the nail right on the head:

The Dog Society
… For Dogs & their Rescue/Shelter Organizations

Perhaps replace the word ‘society’ with Alliance, Coalition or Institute.

Well, I'm not quite sure how to respond to your "comment" MGoodman!
I felt this distain in your tone through the computer monitor!

Am I expected to accept the first 3 suggestions???? I think not!
I try to give feedback so that we can get closer to what sounds good to me but if I knew exactly what I wanted I would have come up with it myself!!

It seems to me the last few times I've used this forum it has gotten negative REAL fast! I wasn't under the impression that I needed to provide such specific things...I believe I've answered all questions asked and have identified all I can (given my experience) and looked to this group for some recommendations but ALAS, it seems this forum gets really negative REALLY fast. You speak to people with a very heavy tone of disdain dear Sir.
Nonetheless, I will take my task elsewhere, where people are willing to work together to determine a name for me and not talk down to me, nor belittle me.

Thank you all for your time. My time is also valuable and I don't have any intention of continuing with this kind of behavior.

I'm closing out this question and have accepted Mike's suggestions.
I will not be using this forum any longer

Michael asks sound questions: what are you looking for, specifically? We don't know, which makes it harder for us to help you.

While what sounds good to you might be helpful to you, without knowing more about the intent behind your business, it's difficult to know for sure what might sound good and what might appeal.

No, I'm sure Michael isn't expecting you to accept the first three suggestions and to be done with it.

In terms of the last few times you've used this forum, that would be three times since 2012. Once in October of 2012; once in May of 2017 (after which you seemed upset that you weren't seeing the results you thought you'd get), and just last week.

I think the issue here is one of clarity, and possibly one of expectations that could have been better outlined on your part and ours. I wish you the best of luck with your search for whatever is the perfect solution for your needs.

Michael asks sound questions: what are you looking for, specifically? We don't know, which makes it harder for us to help you.

While what sounds good to you might be helpful to you, without knowing more about the intent behind your business, it's difficult to know for sure what might sound good and what might appeal.

No, I'm sure Michael isn't expecting you to accept the first three suggestions and to be done with it.

In terms of the last few times you've used this forum, that would be three times since 2012. Once in October of 2012; once in May of 2017 (after which you seemed upset that you weren't seeing the results you thought you'd get), and just last week.

I think the issue here is one of clarity, and possibly one of expectations that could have been better outlined on your part and ours. I wish you the best of luck with your search for whatever is the perfect solution for your needs.