Question

Topic: Taglines/Names

Children's Boutique Online Business

Posted by dandreta on 12/30/2018 at 6:39 PM ET 250 Points
I am in the midst of opening baby/toddler girl clothing boutique - Sales will primarily be done online but will make strategic focus around my local mothers. We are in the south where overdressing your child is the norm... We have many fortune 500 companies nearby, so we have LOTS of young, bustling families with a bit of extra money.

I will offer primarily boutique type clothing - think lots of lace, ruffles, velvet... I will offer personalization for an upcharge (embroidery) and every full price order will include a matching hair bow/band to complete the look...

I initially was thinking creating a name utilizing words that would intuitively make you think fashion AND children - a few of my ideas were:

"Giggles and Glam"
"Ruffles and Rhymes"

Other "fashion" words that I was thinking about were Lace, Ruffles, Velvet, Frills, Sparkles, etc

Any thoughts??
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/31/2018 at 9:24 AM Accepted
    How about creating a persona for the boutique, naming it (for example) Little Miss Emma's. The right name could evoke the fashion/child connection, and give you a "face" to use for your advertising.
  • Posted by mgoodman on 1/2/2019 at 5:02 PM Accepted
    I like Jay's idea of creating a persona. "Cute" names don't have a great communication value, and inanimate objects are not as memorable as people/kids/pets. (Yes, I recognize that kids are people too.)
  • Posted by Shelley Ryan on 1/25/2019 at 4:25 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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