Question

Topic: Taglines/Names

Name For Luxury Real Estate Residence

Posted by andreea.ilina on 12/5/2018 at 3:06 AM ET 250 Points
Looking for a name for a luxury real estate development. Residential, near the lake, urban location, gatted comunity,only pedestrian acces (underground parking), having facilities like swimming pool, fitness, kindergarden, restaurant, minimarket,
Garden/park in between blocks of flats (5 floors height)
Modern aspect.
Customer target: 30-55 years, middle upper management/entrepreneurs/young families with medium upper incomes
Tag line = Home of Style and Nauture. Name is missing
Thank you
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RESPONSES

  • Posted by Mike Steffes on 12/5/2018 at 8:03 AM Member
    Lakeside Village
    Lakeshire
  • Posted by andreea.ilina on 12/5/2018 at 8:43 AM Author
    Thank you. The name should suggest a premium residence for young/middle age people.
    I think "village" in the name does not refer to this, at least in local conception of the residential
  • Posted by Jay Hamilton-Roth on 12/5/2018 at 10:16 AM Member
    Can you share details of the location and names of major local landmarks (including the lake) to allow a name tie-in?
    Are there similar communities in the region? What are their names?
  • Posted by andreea.ilina on 12/6/2018 at 4:38 AM Author
    Hi, the lake name we don't want to use. It's not helping
    we have been trying to avoid using local landmarks as they do not refer to premium necessary
    Other residential communities in the area: Avalon Estate, H-Lake, Onix Park, 4City, Belvedere, Domus Stil, Ivory Residence, Azur, all within 2 km area
    Location is North Bucharest, Romania.

    I have been thinking of: Eden Residence, Evergreen Residence, Lake Hill, Lake House but not sure they are right
    Thank you
    Thank you
  • Posted by Jay Hamilton-Roth on 12/6/2018 at 9:01 AM Member
    The names you are considering of should be tested with your target market, since it's a name that should resonate with them and convey the feeling of your project. A couple of other suggested names based on your details: "The Mark" and "Cocoon"
  • Posted by mgoodman on 12/6/2018 at 11:47 AM Moderator
    The names you are considering sound fine to me, but I suspect I am not your real target audience ... so my opinion shouldn't count. You probably ought to conduct some simple name research among your primary target audience.

    There are market research professionals who know how to structure this process. Ask them to suggest an approach. This is important enough to justify a few hours of expert consulting fees.
  • Posted by andreea.ilina on 12/7/2018 at 2:07 AM Author
    I was thinking to use a name which does not reflect necessary the key points around (Lake, garden, urban gatted community) Something like "The Mark" or Cocoon" proposed above, but more "sensitive", more connected to the human feelings
    Maybe you can propose something. English language is not my key specialty, This is one reason I contacted marketingprofs :)
    Thank you
  • Posted by chiron34 on 12/7/2018 at 8:05 AM Member
    What about:

    Elegant Homes
    ... for living with flair and comfort
  • Posted by andreea.ilina on 12/7/2018 at 8:50 AM Author
    "Elegant Homes" is too general. Has nothing to do with "feelings" and "personal touch"
  • Posted by chiron34 on 12/7/2018 at 10:00 PM Accepted
    I am not sure how to interpret your reference to ‘feelings’ and ‘personal touch’. A particular house design or fit-out, or the ambiance and layout of a gated community may convey feelings of warmth or appreciation in one person, but create the exact opposite feelings in another person. People are essentially different so perhaps you are trying to catch a chimera with your approach to naming.

    The word Elegance and its derivatives convey impressions of stylishness, grace, sophistication, chic, refinement and exclusiveness. If those adjectives do not describe your luxury real estate development, then your naming options are simply too narrow.

    As your naming rights are so limited by your commitment to ‘feelings’ and ‘personal touch’, whatever those terms may mean to individuals you see as customers, then whatever name you choose will clearly not be able to be universally accepted or acceptable. You need to take Michael Goodman’s advice, and spend some money retaining professionals who can sit down with you and obtain a workable brief, and then conduct the name research among your primary target audience.
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