Know-How Exchange : Taglines/Names

Is your business predominantly online or do you have bricks & mortar premises? If the latter, where is your location? An important point in name selection is to be aware of what competitors (direct & indirect) are doing with names and taglines. We need some advice here as we don't want to refer unwittingly competitors' names/taglines to you for obvious reasons.

What region do you serve?
What does a "kitchen company" sell? Design? Products? Something else?
Why would someone connect a "kitchen company" with bathrooms, laundrys, etc?
What do you offer that your competitors don't?
Who specifically would be interested in what you offer?
What "story" do you want to tell?

Tell us about your primary target audience. Who and where are they? How do they go about identifying prospective "kitchen companies" for their projects? What's most important for them? How do they make a final selection?

Is "established reputation" high on their list? Why should they consider you instead of a long-established company with dozens of glowing testimonials from satisfied customers?

How badly do you need this name?
Waiting for you to answer at least some of these questions.