Know-How Exchange : Taglines/Names

Someone who's looking for an event planner is not likely to be looking for a VA.
So, putting these 3 into one "umbrella" won't truly serve your marketing.
What is your specialty? Who specifically is likely to be interested in what you're offering? Why?

You have indicated four quite different categories of clients and the skills of the assistant required for each category are also different. Taglines are designed to focus on a company's strengths, so to meet your request for one all-embracing tagline does not seem possible. Taglines are necessarily short and to the point, but you have requested us to suggest a tagline that is to cover at least four disparate issues.

Maybe you need to consider promoting each of your specialties independently, with a different trading name & tagline for each specialty. From my point of view, that would make more sense because that way, you can target your prospective clients in each category more effectively.

Stop.

Do not pass "Go".

Do not collect $200.

Regroup. Focus. Define. Retool.

Then come back.

I agree with Chiron34. When you try to be all things to all people you tend to end up confusing the customers.

Do you have an existing business for each of these? Or are you just getting started?

If you're just getting started then I recommend choosing one of your specialties to focus on. Get to know the customers for that specialty. Learn what problems they have that you can solve. Then work your marketing around that solution.