Question

Topic: Taglines/Names

Need A Great Tagline/slogan For Insurance Agency

Posted by mpetilli on 9/21/2018 at 9:58 PM ET 125 Points
I'm starting a new Property & Casualty Independent Insurance Agency on 11/1/18. My agency name is Affinity Insurance Group LLC, but I will use Affinity Insurance as my DBA. We will be offering auto, home, business, and life insurance. I'm looking for a great tagline/slogan to represent the "Affinity" focus, as in our agency we will strive to promote strong concepts about insurance and relationship building. I want to make sure that millennial's are included in my target markets, as that is why we chose Affinity. Here are some key words and concepts that we would like to focus on:

Peace of Mind
Protection
Value
Working together
Connections
Convenience
Building Relationships
Efficiency

I would like to hear your creative suggestions and input.

Thank you!

Mike
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/22/2018 at 1:08 AM Member
    Why would someone choose to work with you instead of any of your competitors?
    What region are you focused on?
  • Posted by mpetilli on 9/22/2018 at 9:09 AM Author
    Hi Jay,

    Thank you for your response.

    I'm actually leaving a current insurance agency that I'm at now since 2011 and starting a new agency with part of my book of business.

    I'm near the Raleigh, NC area.

    My clients have initially chosen to work with me instead of my competitors due to the following:

    1) I have a insurance claims background, so people like it when you can be their advocate and give good advise when either an auto or home claim arises.

    2) I'm an independent insurance agency representing various different carriers, so I shop for my clients to get the most competitive pricing and best coverages.

    3) One of my carriers, Erie Insurance, offers very competitive rates, great products, and excellent service. They also offer "First Accident Forgiveness" and "Guaranteed Unlimited Replacement Cost" on their home policies, which are nice features to have.

    4) My clients know that I will go the extra mile for them, therefore they're our key referral source, as they refer other people to us.

    5) I help people find solutions and most important, I get back to people in a timely manner.

    6) I have built solid referral partner relationships over the years with mortgage brokers, realtors, and BNI members. BNI (Business Network International) has helped my business grow tremendously!

    Hope this helps!

    Mike

  • Posted by chiron34 on 9/23/2018 at 1:24 AM Accepted
    Affinity Insurance
    ... It's your life, your assets! We just protect them from unexpected adversity that can be so cruel.


    Affinity Insurance
    ... For your long-term peace of mind, we protect your life & assets.
  • Posted by mgoodman on 9/24/2018 at 5:27 PM Accepted
    Can you rank the half-dozen things you itemized in order of importance to the majority of your clients? A tagline should communicate a core benefit, not read like a list of 6 or 7 possible benefits.
  • Posted by mpetilli on 9/24/2018 at 6:24 PM Author
    Excellent Service
    Competitive Pricing
    Quick Response
    Advocate
    Independent
    Choices
    Solution finder
    Extra Mile
  • Posted by Jay Hamilton-Roth on 9/24/2018 at 8:07 PM Accepted
    Providing Raleigh’s Peace of Mind
    Your Raleigh Inddpendent Advocate
  • Posted by Shelley Ryan on 11/27/2018 at 11:03 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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