Question

Topic: Taglines/Names

Creative Holiday Craft Show Name

Posted by Mbr0813 on 9/18/2018 at 8:33 AM ET 75 Points
Our PTO is planning a holiday craft show/boutique for the first time this year. We are trying to think of a creative and festive name that will attract interest. It will be held in early December. Any ideas?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/18/2018 at 8:44 AM Accepted
    What school will this show benefit?
    Where is it located?
    What type of crafts?
    Why would someone choose to shop there?
  • Posted by Mbr0813 on 9/18/2018 at 9:01 AM Author
    We are just in planning stages so we are not sure the kind of crafts we will have, but, hopefully a wide range of crafts. It is for Springfield Schools in Ohio. We are planning to entice people to shop for holiday items, for gifts and/or decorations.
  • Posted by mgoodman on 9/18/2018 at 2:05 PM Accepted
    Usually the business/marketing plan comes first, so you know who your target audience is, what they need, how they shop now, who they consider your competition, etc. Then you get to individual marketing elements -- like the name and (perhaps) a tagline.

    Work on the basics first. There will be time for naming later. Besides, the name and tagline will be more impactful (and effective) once you have the basics down.
  • Posted by Mike Steffes on 9/20/2018 at 11:09 AM Accepted
    What sort of people do you think will be your most common shopper at your show?
    Are you targeting a certain price range for your items?
  • Posted by Shelley Ryan on 11/27/2018 at 11:01 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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