Question

Topic: Strategy

Increase Footfall Store

Posted by Anonymous on 8/29/2018 at 7:41 AM ET 125 Points
I am assign to write strategy to increase footfall for Store mainly displays outdoor furniture, kitchen electronics, drills, bathroom wares etc.

Any ideas to be highlighted while writing strategies.

I have still following points in my mind as budget is limited:

1- Social Media campaign for Mega Sales
2- Car reward
3- bringing footfall through loyalty program partners

Please advise me accordingly,
Thanks
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/29/2018 at 8:42 AM Accepted
    Why is budget limited?
    What has been attempted before? What was the outcome?
    What region? What target audience?
    What is traffic low?
    What is the competition doing/offering that you're not?
  • Posted by cookmarketing@gmail. on 8/31/2018 at 8:26 PM Accepted
    Further questions to add to above: (or reworded)

    Why is footfall slow/low?
    Does a car bring in your target audience? <> and return visits? Keep any 'rewards' related to your stores theme...

    If Mega Sale used; to what point? traffic only? Once that tactic is used; there is little one can do to recoup your reputation

    In today's world, you gotta begin looking a matters from your consumers eyes...what do they want to bring them into your stores? People are not logical buyers, they purchase on emotions.

    You may be better serving up a soiree; VIP's of the community; celebs, politicians...the key: ensure all the media you can get to come; the potential publicity. Others to hobnob with the great and near great.

    Evolve a store party theme and start...
  • Posted by Shelley Ryan on 9/18/2018 at 12:20 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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