Question

Topic: Strategy

Challenged To Increase Digital Lead Volume

Posted by pam.mallette on 2/3/2025 at 11:23 AM ET 250 Points
Our digital lead volume has decreased over the past 2 years. I'm looking for creative ways to drive increased, but still quality, digital leads. We are already employing ppc and SEO. I'm considering creating original research or a similar asset that might drive more engagement and result in increased volume.
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  • Posted by Peter (henna gaijin) on 2/4/2025 at 9:52 AM Member
    Original research ca help, but if it is a place that people find.

    If it is very useful research on your own site, then it could become a drawn on its own (with perhaps a little help from PPC) as it works its way up the ranking for keywords in organic search. But this takes time.

    Getting valuable content on to other sites where your byline refers back to your site is another way. Common example is by writing articles for publications related to your industry. Your byline would be a link back to your site, hopefully bringing leads to you.
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