Question

Topic: Taglines/Names

Name Needed For Affordable Gemstones And Minerals

Posted by dani818181 on 6/10/2018 at 12:09 PM ET 250 Points
Hi need help naming my gemstones and minerals bussiness with a focus on quality and affordability. Thankyou.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/10/2018 at 2:03 PM Accepted
    Who specifically is likely to purchase from you? Why? Is this an online store only?
    How is your inventory different/better than your competition?
    What type of name are you looking for: Gems of Missoula or Gem Warehouse or Gems So Cute or ??
    Generally higher quality demands a higher price. How can you be both affordable and offer quality?
  • Posted by chiron34 on 6/12/2018 at 11:24 PM Accepted
    Do you only deal in 'raw' gemstones and minerals? or do you also make jewelry and ornamental presentation pieces?
  • Posted by simplelogicplaintext on 6/13/2018 at 1:06 PM Accepted
    BeautyRocks
  • Posted by Mike Steffes on 6/14/2018 at 8:26 AM Accepted
    Use a simple line drawing of a large single crystal as a logo. This type of name allows for growth/expansion in whatever direction the business finds profitable.

    Gemin
    "Affordable Gemstones and Quality Minerals"
  • Posted by mgoodman on 6/14/2018 at 12:06 PM Accepted
    Many consumers find "affordable" an offensive claim. "How do YOU know what I can afford?" "It seems presumptuous for an advertiser to decide what my priorities and finances are, or should be."

    The items you sell don't have some intrinsic quality called "affordability." That's a function of your level of greed and the resulting pricing strategy. If you want to promote the "quality" of your gemstones, I'd recommend you drop the "affordability" reference and figure out what benefit "quality" contributes and why your customers should care. (How would customers judge quality? Is that a claim they'd be able to verify for themselves? If so, how?)
  • Posted by Shelley Ryan on 6/25/2018 at 2:49 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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