Question

Topic: Taglines/Names

Exciting New Business Name

Posted by matthewmcharles on 5/31/2018 at 7:22 AM ET 250 Points

I'm starting a new business as an independent sales rep, catering to the luxury home market. I sell luxury windows and doors, and will likely eventually sell complimentary items as well. I'm looking for a name that indicates "top of the line", "distinguished taste"...some words I've considered are pinnacle, apex, etc. Ideally the name is unique, and isn't shared by others in the same industry...for instance there's a company called pinnacle window solutions...

Thanks in advance!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by telemoxie on 5/31/2018 at 7:59 AM Member
    If this were my project, I don't think I would use the word Windows at all. I would focus on the needs and wants of the market, rather than on any one specific offering.

    Suppose, for example, you were to find success selling uninterruptible power supplies. Do you want to spend half your marketing time and energy explaining why your company name is irrelevant?

    I like the words like Pinnacle and Apex. If this were my project, I would begin by looking them up in my favorite online thesaurus, https://www.powerthesaurus.org . I would look up those words, and find other similar words, and write those down. And then I would look up Some of those words, Expanding my list. Eventually you will have a list of 25 to 50 Or more words related to luxury, excellence, top-of-the-line, best, exceptional, etc.

    You can use this list to create some potential company names, and then check to see if they are available in your area. But I would encourage you not to paint yourself into a corner by beginning with an overly descriptive company name. You can always have a descriptive tagline. It is much less expensive to change a tagline then to change your corporate name, bank account, website, letterhead, business cards…

    Good luck.
  • Posted by matthewmcharles on 5/31/2018 at 8:12 AM Author
    Thanks Telemoxie,
    I'm in complete agreement...while the majority of my products will be window/door related, I'd like the name to stay open to being a complete source for a variety of products and solutions for residential homes...
  • Posted by Mike Steffes on 5/31/2018 at 9:08 AM Accepted
    Diamond Eagle
    [logo: Head-shoulders eagle in diamond]
    "Luxury Home Components"
  • Posted by Jay Hamilton-Roth on 5/31/2018 at 9:32 AM Accepted
    Naming for high-end products/services is very different from middle-end products/services which is different from low-end products/services. The types of names you're considering are better suited for middle-end. Instead, focus on a simple name that connotes elegance (for a clue, look at high-end window/door product/company names: Fleetwood, Grabill, Luxbaum).
  • Posted by matthewmcharles on 5/31/2018 at 9:45 AM Author
    Jay Hamilton-Roth-

    Bingo. Those are the brands I'll be selling/competing with. Creating that simple elegant name is what I'm trying to do.

    Thanks,
  • Posted by ssasoft130 on 6/1/2018 at 6:03 AM Accepted
    you should use a common name. i will suggest you that you should select a name which is itself an explanation of your services.
  • Posted by matthewmcharles on 6/1/2018 at 3:52 PM Author
    Thank you all for the messages, there's a lot of good suggestions here, however no names...I have been thinking along the lines of what you've mentioned, however still find myself searching for a name...If you have some great suggestions, please share!
  • Posted by chiron34 on 6/3/2018 at 11:50 AM Accepted
    Name:
    Elite Housing Products

    Thre alternative taglines (as though provokers):

    ... We supply the treasures to turn you house into a home.
    ... We supply the treasures to make your home your own special place.
    ... We supply the treasures that makes your home so personally your own


  • Posted by telemoxie on 6/9/2018 at 10:50 AM Accepted
    I am not a branding expert, but it seems to me that branding involves your efforts and intentions and focused but also involves the perception of the marketplace about your company.

    For example, Federal Express changed their name to FedEx. This was not because they had some blue ribbon committee thinking up company names. And I don't even think they asked us on this forum for company name suggestions. Rather, this was a name given to them by their customers.

    In a similar way, your customers have a perception of you. There is something which is different or unique or special which caused them to do business with you rather than other people. I have absolutely no idea what that is. But you might consider asking them. What they do business with your company again? Why? What do they perceive as special or unique or different about your company?

    Of course, you need to be careful. You do not want to create buyers remorse by questioning or second-guessing their opinion. You want to be especially careful not to upset the apple cart with ongoing clients who provide you with repeat business.

    You might want to consider hiring someone outside your company to do the survey work. There are plenty of people on this forum who could do this, without having the preconceived notions that you have about your company. (I used to do this sort of work, but no more. Sorry.)

    If this were my project, I would look at my prior customers geographically. I would select prior customers who were the furthest away from you. These people apparently had some special reason to work with you, rather than someone closer and more convenient. What was the reason? Are they happy with their decision? Why? If they needed similar services again, when they contact you or not? Why?

    You need to be careful not to ask leading questions. Many marketing people will be tempted to use survey monkey or some similar technology, but in my opinion this tends to focus and direct the answers towards your preconceived notions. Rather, ask open-ended questions. Ask questions like why, and let them talk. I have no idea what they will say. But maybe they will give you important perspective on your company's place in the market.

    And one more thing. I'd like to ask a favor. Mark your calendar for six months or so from now. Whenever you try, you will learn something. The people on this forum want to learn also. That's one reason we are here. Can you please check back again in six months or so, and let us know what you're doing, and why, and how it is working out?

    Thanks so much for your question. Good luck, and take care.
  • Posted by Shelley Ryan on 6/25/2018 at 2:40 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)