Question

Topic: Taglines/Names

Tagline Our Long Term, World Expedition Travel Blo

Posted by etaylor5264 on 4/21/2018 at 10:52 PM ET 250 Points
We are about to retire and travel the world for as long as we are able to (think 20+ years) in a purpose built 4WD 18 ton expedition truck. Our website is World Roamers (still being built) and we have just had a logo designed for it. We now want a tagline for the logo, our website, business cards etc. It needs to be catchy and reflect our love of travel. Our type of travel is by the scenic and less traveled way, often off the beaten path in places where tourists do not usually venture. We travel to experience and be a part of the local culture and way of life, not tick off must see tourist spots.
Some of our ideas are "Any time, any place, explore!" or "explore forever" for example.
NB: Our logo has a representation of our truck with the world, highlighting Australia - our home country.
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RESPONSES

  • Posted by mgoodman on 4/22/2018 at 3:05 PM Moderator
    As this is a forum where professional marketers hang-out and contribute to discussions of marketing decisions, we usually start by identifying the marketing objective and primary target audience. Who are you trying to reach? Why? What do you want them to do? How will you know if the marketing decisions were right? What are the criteria for success?
  • Posted by etaylor5264 on 4/22/2018 at 6:38 PM Author
    Our objective is to monetize our website (and facebook, instagram, youtube) further down the track.
    Our target audience is others who are undertaking long term world travel, those that are looking for information around expedition/world travel whether they be currently travelling, preparing to travel or planning/dreaming of travelling. Also those that want to read about our travel adventures for the entertainment value.
    We will know if we have been successful if the traffic to our website and other avenues continues to grow to a point where we can then monetize it.
  • Posted by mgoodman on 4/23/2018 at 2:22 PM Moderator
    WORLD ROAMERS
    Inside Information for Long-Term Travelers

    WORLD ROAMERS
    Unlock the Adventures That Await

    WORLD ROAMERS
    Seize the Global Opportunity
  • Posted by Jay Hamilton-Roth on 4/23/2018 at 7:13 PM Accepted
    World Roamers: Fall Off The Face of Earth (With Us)

    World Roamers: Round-and-Round We Go


  • Posted by chiron34 on 4/24/2018 at 1:15 AM Accepted
    World Roamers
    ... Join us (it's always about the journey)

    World Roamers
    ... Join us in traveling the highways & byways of life, travel & excitement!
  • Posted by etaylor5264 on 4/25/2018 at 10:02 PM Author
    Sorry not really liking any of those.
  • Posted by mgoodman on 4/26/2018 at 12:38 PM Accepted
    No need to be sorry. Just tell us WHY don't you like each? If you can provide some direction, we'll be more likely to give you something you "like."
  • Posted by etaylor5264 on 4/26/2018 at 6:49 PM Author
    I think they are too long and not catchy enough. It needs to be punchy.
  • Posted by Shelley Ryan on 5/10/2018 at 6:17 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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