Question

Topic: Branding

Mineral Water

Posted by hasinikiran on 10/30/2017 at 2:53 AM ET 250 Points
Hi, we are starting a mineral water plant. Our company name is sumithra beverages. I would like to know if sumithra sounds good for mineral water or should I go for a new name?? This water is from river Godavari. How does Neer sounds for mineral water??
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RESPONSES

  • Posted by Mike Steffes on 10/30/2017 at 9:34 AM Accepted
    Your company name is sumithra beverages. Your other beverages have brand names or at least descriptive names (fruit juice, sumithra apple juice, [brand name] apple juice, etc.). So why are you worried about how your company name sounds when applied to mineral water?
  • Posted by mgoodman on 10/30/2017 at 1:58 PM Moderator
    Thank you for directing your question our way. We are usually quite good at naming and tagline issues. In this case, though, I'm not sure we have enough understanding of your market to be the best resource for you.

    What WE think should not be the most important determinant of the name. Instead it should be your target audience/consumers. Can you find a way to expose your target audience to a series of possible names and see what appeals most to them?
  • Posted by Shelley Ryan on 11/17/2017 at 12:15 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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