Question

Topic: Branding

Trying To Come Up With A Tag Line

Posted by jessica.spudich on 10/24/2017 at 1:18 PM ET 125 Points
I am trying to brand my company by adding a short tag line to go under my logo. I am starting a commercial cleaning business that will only focus on commercial offices, not doing residential.
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  • Posted by mgoodman on 10/24/2017 at 1:44 PM Accepted
    A few questions:

    What would you want this tagline to communicate? To whom? Where?
    Where would your target audience see it?
    How would the tagline contribute to your branding effort?
    What's the name of your business? What does the logo look like?

    We have developed a full marketing plan for a commercial cleaning service -- very successful -- and you will want to think through your Positioning Statement and marketing plan BEFORE you try to come up with a name and tagline. Otherwise things may look amateurish and disjointed ... not a good first impression for business clients.
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